SEO/SEM – Working Together Strategies
Search Engine Optimization (SEO): GlobeX Marketing evaluates for free, your existing website design, programming code and content on each page to determine what is needed for maximum optimization and what the costs are to accomplish that goal. To date, GlobeX has not only remained one of the best SEO service companies, but also one of the most affordable SEO service companies. GlobeX approaches SEO from the front end as well as the back end insuring that all areas are in sync with what the search engine spiders and robots are looking for in ranking the relevance of your website. Synchronization of both the frontend and backend requirements is critical in achieving top rankings for the desired keyword phrase. The key in optimization and gaining first place placement for a desired keyword phrase is to follow the search engines’ specification and protocol. They tend to change their algorithms every 6 – 12 months which then requires adjustments on the part of GlobeX Marketing to keep you ranked high. Once the site has been modified, we will submit the URL to the various search engines letting them know that you are online and ready to be reviewed.
Link Building: Once your website’s content is properly optimized, GlobeX Marketing begins the process of manually creating back-links within your site’s text, images and videos and submitting them to article E-zines, directories, blog platforms, PDFs, wiki, PR directories, RSS feed sites, video streaming sites, etc. The SEO link building service offered by GlobeX’s submission process is what creates the back-links that will send viewers accessing your content from those sites, directly back to your website. A submission campaign typically runs 7 to 10 days or 3 – 4 times a month and must be monitored closely and constantly be tweaked to adjust to the search engines’ changes to their algorithm requirements.
Page Ranking: PageRank is what Google uses to determine the importance of an individual web page. It’s one of many services GlobeX Marketing implements allowing the search engines to determine which pages appear where in the search results. The pages ranked the most important on the Internet are typically the pages with the most links leading back to them. All thought the links are extremely important, there are several more factors required in gaining a higher page ranking by the search engines.
Reputation Management: GlobeX Marketing can assist you in determining your reputation over the Internet. Utilizing advanced SEO techniques along with relevant social media syndication methods, GlobeX Marketing can promote positive responses concerning your reputation and service. Google, Yahoo and Bing should be your biggest supporter in establishing your reputation as it can by response; make or break you.
Social Media Marketing (SMM): GlobeX Marketing understands the complexity of competition and knows what it takes to give you the competitive edge by driving traffic to your website, corporate branding, and increasing your ranking in the search engines which ultimately leads to increase sales and profits. The GlobeX Marketing solutions include the various social media group campaigns, videos, emailing and landing pages to social platform development.
PPC Management: GlobeX Marketing provides professional pay-per-click marketing services and Google Ad Words. This form of exposure is extremely beneficial once you have the right keyword. Once the key words are determined, GlobeX provides actionable recommendation to improve your pay-per-click performances as well as alert you to underperforming keywords. Experience is required in the creation and building, the constant fine tuning and adjusting of the campaign so you receive a maximum return on your investment. These campaigns require constant optimization and monitoring on a daily basis.