Search Engine Optimization (SEO)

Is the procedure one administers to affect the placement position of a website or a web page in a search engine’s “natural” or un-paid (“organic”) listing.  Obviously the higher one is positioned in the search engines, the more traffic that individual will experience coming to their website or web page.  That is where GlobeX enters the picture, we are not only one of the best SEO service companies, but also one of the most affordable SEO service comanies.  GlobeX not only covers local SEO service but also works together with companies around the globe.  The procedural requirements are outlined by the various search engines and are multifacited in their requirements.  SEO can target different kinds of searches, including keyword search, image search, video search, academic search, news search, local search, and industry-specific search directories.  One of the most effective tools in gaining ranking status is GlobeXs SEO link building service.

GlobeX Marketing keeps up-to-date with the constant changes and requirements of the search engines for the most effective SEO results.  Then by evaluating what people are actually searching for, we establish the best search terms or keywords based on the targeted audience and begin the SEO process.  Optimizing a website often involves rewording and editing the text, adding proper index tags to graphics, photos and videos and adjusting the HTML and associated programming code to increase its relevance to the specific keywords and also to remove barriers to the indexing activities of search engines. 

Once these steps have been implimented, GlobeX begins the promotion process of submitting your content, to article directories, blogs, PR sites, bookmarking etc.  This is the primary emphasis in campaigning an effective SEO link buiding service, know as back linking.  The submission process is the primary key in creating backlinks or inbound links back to your website and is key in elevating you in the search engine rankings.

 

Search Engine Marketing (SEM)

A form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) through optimization and advertising SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay per click listings

There are four categories of methods and metrics used to optimize websites through search engine marketing.  GlobeX impliments all four areas making us one of the best SEO service companies yet at a pricetag that allows us to remain one of the most affordable SEO service companies.   Whether you are looking for a local SEO service company or a global SEO service company; Globex is the company to call. 

1. Keyword research and analysis involves three “steps:” ensuring the site can be indexed in the search engines, finding the most relevant and popular keywords for the site and its products, and using those keywords on the site in a way that will generate and convert traffic.

2. Website saturation and popularity, how much presence a website has on search engines, can be analyzed through the number of pages of the site that are indexed on search engines (saturation) and how many backlinks the site has (popularity). It requires individual pages to have a browser title containing the prime keywords relating to that page.  The keywords must also be the ones people are looking for to ensure that they rank high enough in search engine rankings. Most search engines include some form of link popularity, both inbound links and outbound links in their ranking algorithms.

3. Back end tools, including Web analytic tools and HTML validators, provide data on a website and its visitors and allow the success of a website to be measured. They range from simple traffic counters to tools that work with log files  and to more sophisticated tools that are based on page tagging (putting JavaScript or an image on a page to track actions). These tools can deliver conversion-related information.

4. Whois tools reveal the owners of various websites, and can provide valuable information relating to copyright and trademark issues.

First Page Placement is the objective of SEO/SEM when combined to work together in getting your website on the first place of the organic listings of the various search engines with as many keyword phrases as possible.

SEO/SEM – Working Together Strategies

Search Engine Optimization (SEO): GlobeX Marketing evaluates for free, your existing website design, programming code and content on each page to determine what is needed for maximum optimization and what the costs are to accomplish that goal.  To date, GlobeX has not only remained one of the best SEO service companies, but also one of the most affordable SEO service companies.  GlobeX approaches SEO from the front end as well as the back end insuring that all areas are in sync with what the search engine spiders and robots are looking for in ranking the relevance of your website.  Synchronization of both the frontend and backend requirements is critical in achieving top rankings for the desired keyword phrase.  The key in optimization and gaining first place placement for a desired keyword phrase is to follow the search engines’ specification and protocol.  They tend to change their algorithms every 6 – 12 months which then requires adjustments on the part of GlobeX Marketing to keep you ranked high.  Once the site has been modified, we will submit the URL to the various search engines letting them know that you are online and ready to be reviewed.    

Link Building: Once your website’s content is properly optimized, GlobeX Marketing begins the process of manually creating back-links within your site’s text, images and videos and submitting them to article E-zines, directories, blog platforms, PDFs, wiki, PR directories, RSS feed sites, video streaming sites, etc.  The SEO link building service offered by GlobeX’s submission process is what creates the back-links that will send viewers accessing your content from those sites, directly back to your website.  A submission campaign typically runs 7 to 10 days or 3 – 4 times a month and must be monitored closely and constantly be tweaked to adjust to the search engines’ changes to their algorithm requirements.     

Page Ranking:  PageRank is what Google uses to determine the importance of an individual web page.  It’s one of many services GlobeX Marketing implements allowing the search engines to determine which pages appear where in the search results.  The pages ranked the most important on the Internet are typically the pages with the most links leading back to them.  All thought the links are extremely important, there are several more factors required in gaining a higher page ranking by the search engines.   

Reputation Management: GlobeX Marketing can assist you in determining your reputation over the Internet. Utilizing advanced SEO techniques along with relevant social media syndication methods, GlobeX Marketing can promote positive responses concerning your reputation and service.  Google, Yahoo and Bing should be your biggest supporter in establishing your reputation as it can by response; make or break you.

Social Media Marketing (SMM):  GlobeX Marketing understands the complexity of competition and knows what it takes to give you the competitive edge by driving traffic to your website, corporate branding, and increasing your ranking in the search engines which ultimately leads to increase sales and profits.  The GlobeX Marketing solutions include the various social media group campaigns, videos, emailing and landing pages to social platform development.

PPC Management: GlobeX Marketing provides professional pay-per-click marketing services and Google Ad Words.  This form of exposure is extremely beneficial once you have the right keyword.   Once the key words are determined, GlobeX provides actionable recommendation to improve your pay-per-click performances as well as alert you to underperforming keywords.  Experience is required in the creation and building, the constant fine tuning and adjusting of the campaign so you receive a maximum return on your investment.   These campaigns require constant optimization and monitoring on a daily basis.